Membership Benefits
Exclusive Access to the Grasstime Auction
As a SERAA member, you’ll be eligible to consign your high-quality Red Angus cattle in the prestigious Grasstime Auction, providing a prime opportunity to showcase and sell your genetics to a targeted audience.
Boost Your Visibility with a Online Listing
Enjoy significant exposure for your operation with a dedicated listing on the SERAA website (seraa.org) and within our online SERAA Directory. This ensures potential buyers can easily find and connect with your farm.
Advertise in RAAA Journal
Take advantage of your membership to place impactful advertisements on the SERAA page within the renowned Red Angus Association of America (RAAA) Journal, reaching a national audience of Red Angus enthusiasts and buyers.
Exclusive Voting Privileges
Your voice shapes our direction. Membership grants you the exclusive power to elect SERAA’s leadership and influence key decisions—from policies to strategic initiatives. Ensure SERAA works for you – your vote counts.
Networking Opportunities
Become part of a valuable network of fellow Red Angus breeders across nine Southeastern states. Share knowledge, exchange insights, and build relationships with individuals who share your passion and goals for the breed.
SERAA Junior Program
Support the future of the Red Angus breed and benefit directly through our SERAA Junior program, which offers a $500 sponsorship to help offset expenses for Junior Red Angus State Shows within our nine-state region. This is a fantastic way to encourage and support young enthusiasts.
Upcoming Events
2026 SERAA Grasstime Sale
Here are the 2023 sale averages
6 Bulls -$3117
17 Cow/Calf – $2988
38 Fall Bred Heifers- $2486
3 Spring Bred Heifers- $2267
24 Open Heifers- $2641.67
88 total live lots averaged $2661.00
Here are the 2022 sale averages
4 Bulls $4,338
11 Show Heifers $3,305
13 Cow/Calf Pairs $3,262
46 Bred Females $3,185
22 Open Heifers $2,323
96 total registered lots $3,059.
The sale price averages for the 2021 Grasstime Auction is as follows:
4 Bulls
$4,338
11 Show Heifers $3,305
13 Cow/Calf Pairs $3,262
46 Bred Females $3,185
22 Open Heifers $2,323
96 total registered lots $3,059.

The Benefits of Becoming a Member
SERAA membership is an investment in the growth and success of your Red Angus operation in the thriving Southeast.